It is true to say that in today’s rapidly changing technological world, businesses increasingly thrive as a result of their web presence first and foremost. A professionally designed website can significantly help generate sales and leads and boost their brand’s value. However, obtaining one might not be as straightforward as it seems.
You may think that designing your website is relatively simple due to the wide availability of free template platforms, but you might be mistaken. There are a number of factors to consider when designing and building a new website. As a general rule of thumb, free template designs and themes are not recommended for a robust business site, especially if you are looking to establish a strong internet presence for your brand.
Even if there are savings to be made with a free web template, the benefits will be very short lived, and you will be missing out on the multitude of advantages of having a well-designed and personalised website that will save you money in the long term. Hiring a professional web design company can help you create a stunning business website for your brand that you can utilise for years to come as your best marketing asset.
9 Reasons Why You Need to Hire a Web Design Company
#1. Expertise and Experience
When you hire a web design company, you benefit from their expertise and experience. The developers, designers, and SEO experts at website design firms have years of experience creating custom-made websites for businesses, and use market research data to target your site to your audience in ways that are proven to convert. Experienced developers can also optimise a website for search engines such as Google and Bing to rank higher on search engine results pages (SERPs). Hiring a competent web design firm ensures that they are capable of creating a site that incorporates your ideas, while bringing in their expertise to hone your concept into a functional, attractive finished product.
#2. Attention to Detail
An untrained eye or an inexperienced DIY designer cannot always spot minor details and mistakes. After all, you have a business to run, and you’re likely not a web designer by trade.
But first impressions matter a great deal, and therefore enlisting help in optimising your website is always a wise decision. When you hire a web design agency, you can ensure that you get the best of their work according to established design and usability standards. Minute aspects of your website — including many of the things that happen behind the scenes — can make a big difference in the performance of your site, and by proxy the amount of business it actually brings in.
#3. Top-Notch Design
If you decide to create your website on your own, there is no guarantee that it will be unique (or well-made). This is particularly true when many other businesses use the same template and platform to create their websites.
This results in poor usability and user experience (UX), which means that inevitably, the website will likely not perform well, if it is recognised by search engines much at all. With professional design assistance, you can easily decide on the best design for your brand and iterate on your concepts with insight from creative design professionals. This gives you the gift of options, and the ability to participate in the creative process in a way that benefits your brand overall and features feedback from those who understand web design and graphic design the best.
#4. Strong Branding
When you plan your website, you should make sure that it conveys your brand identity well. You want your brand to stand out; therefore, you need a website built with care and creativity. A professional web design agency will create a site that communicates your business values clearly and effectively so that customers can quickly understand what you offer. A well-designed website is your brand’s best advocate, and can convey a sense of confidence and trust in your brand that a poorly-designed site simply cannot. In fact, 42% of consumers won’t consider buying from a poorly designed website.
#5. Long Term Cost Savings
Hiring an experienced company to design and build your personalised website may seem costly at the outset. However, this investment is guaranteed to save you time and money in the long run.
#6. Faster Load Times
If you take a quick glance through some of the top websites globally, you will notice that they are fast loading and extremely user-friendly. Fast-loading websites have a lower bounce rate and they feature much better in search engine rankings. Hiring a professional web designer ensures that your website will load quickly and it will be compatible with different platforms through responsive design, providing a consistently great experience across all devices.
#7. Guaranteed Reliable Website
If you want to create a website for your business, you need to make sure that it works 24/7 without fail. Your customers rely on your website to get your product and service information. They also expect it to load fast and facilitate a smooth purchase process. Creating this experience means ensuring that your website is hosted properly, maintained regularly, and optimised for all users — all are tenets of professional web design that you should look for in a web design agency.
#8. Enhance Your Search Engine Rankings
A well-designed website can be better search engine optimised for search algorithms, such as those used by Google, Bing, and Yahoo. Search engine optimisation (SEO) means that your website’s copy, images, embedded videos, and links are designed to rank highly in search engine results pages (SERPs). Many web design agencies now offer SEO services alongside their website design packages to create a site that not only looks and performs well, but is also more easily searchable by your intended audience.
#9. Ensures Better Customer Satisfaction
Your customers expect your site to work. They don’t want to discover errors when attempting to check out or be redirected to an incorrect link when they click Contact Us. They expect your site to be functional, fast, and responsive to their needs at all times. Web design companies know this, and they build your website with the customer in mind. Sure, your site will look beautiful, but it will also function flawlessly for your visitors, encouraging them to click through, learn more, and ultimately, convert again and again.
Make Your Site Work for You
Minx Digital is a boutique web agency that prides itself on digital marketing and WordPress web development that looks good and is technically awesome!
Whilst you can use your marketing budget on paid advertisements and spend all day every day on social media, that can be an expensive, time-consuming route that does not necessarily bring the kind of web traffic you desire.
There are countless marketing tactics and strategies out there all claiming to give you overnight success, but it’s all BS. These “gurus” are trying to sell you into the dream that digital space is easy. It’s not! It takes a lot of hard work.
Work with us and turn your ideas into a more elevated and profitable business with the power of SEO, SEM and SMM. Contact us today to learn how we can get you the traffic you need to help your business grow and thrive.