Wix Review 2020

Every year I do a Wix review. I personally enjoy Wix and in my 2020 test of Wix, I found the platform has come along in leaps and bounds. Unfortunately, it’s still not great for SEO thought.

Wix has become very well known due to is large marketing budget using celebrities to promote their service. They are the only web builder that I know of who has run ads during the Super Bowl.  They did ads staring Karlie Kloss, Jason Statham and Gal Gadot

Karlie Kloss shows in this ad how easy Wix is to use and yes, its that easy!

What is Wix?

A dinky little DIY website builder, check it out over on their website


Like I said in the first paragraph, I enjoy Wix. If I could do my work using it, I would, but currently, Wix would not be good for me or my clients.  

My Wix Review Test

I haven’t used Wix for about 6 months so I went it today to play around today and I have to say WOW!

In under 20 minutes, I was able to sign up to Wix (using my google sign) the use the Wix ADI to build me a site.  I didn’t I particularly like the site it gave me but it was a full website!

Using Wix Artificial Design Intelligence (ADI)

  • It asked me the type of site I wanted; I chose Web Development Agency’
  • I was asked about some features; I chose chat, blog, bookings, Store, Video & Events
  • I typed my business name:
  • Then gave a link to my existing website: www.minx.net.au
  • I gave my social media links
  • A few more clicks then presto
  • I have a website ready to copy and paste my content into.

The last time I used Wix was about 6 months ago even without the ADI option I was able to build a site in under an hour.  It’s a fantastic platform for a personal website, a little online store or a small local business who needs an online presence.

5 good things about Wix

  1. It’s easy to use and great for people who are technically challenged
  2. It has nice templates
  3. You can create and launch a website in a day
  4. No need to worry about upgrades, hosting or backups
  5. Set Monthly Pricing

Wix Monthly Pricing (in $USD)

  • Free – it has ads and limitations but hey its free…
  • $10 – 2GB bandwidth, 3MB storage, a domain and no ads
  • $14 – Up to 10MB storage + a domain and other inclusions
  • $19 – Up to 20MB storage + lot of inclusions
  • $27 – Up to 20MB storage + 2hrs video + VIP support, calendar and other apps
  • Ecommerce sites start at $18 a month

Pricing Comparison

The costs of running Minx.net.au

And then there is all the time I spend on maintainance and this month there has been a lot of hours spent on upgrades.

Whilst Wix would save me some time and money, I would lose out in other areas.

Reasons I don’t use Wix

Some little annoyances:

  1. You can’t switch templates after the site is live.
  2. The cost of third party apps add up and can make a Wix site quite costly to scale
  3. AMP functionality is only available.
  4. Sites display correctly on a mobile device but are not fully responsive. This affects SEO so its a big reason for me but not for everyone.

Those I can live without but Wix doesn’t allow you access to your website code, change or access the CSS files, or export your website to another provider. 

Lack of Customisation

I hate being restricted when I design and develop websites. I like to be able to do whatever I wish for my own sites and for my client’s.  Automation and integration with other services, online course, membership site, online store, the list is endless of what clients require.

I can do everything I ever need with one of the 55,000 WordPress plugins, research, imagination and custom code.    

No Export or Migration

I do a lot of migrations to WordPress as client outgrow DIY platforms. Many budget-friendly DIY platforms make it hard to leave, Wix is the same as many others in this respect. You can’t export any of the files so the only way to migrate is to recreate the entire site structure and then copy and paste into the new site build.  

Copying and pasting the content from 1 site to another is fine if its only 5 pages but for 50 blogs its a nightmare!  

Wix Terms and Conditions

Wix covers themselves perfectly in their terms and conditons. Basically you own the content, they own the platform and they can do as this wish. They can remove your site it they want to and they can share your details with who they wish to.

In their terms of Service Wix states:

Wix does not recommend the use of the Wix Services for hosting of personal content and shall not bear any security or integrity obligations or risks regarding breach or damage to any such content.

I personally like a bit more ownership of my website, business and personal information.

If you decide to go with Wix make you always keep a backup of your site content in case the site is removed then you can recreate it. I wrote an article recently on what to do if your website disappears

My no 1 reason for not using Wix

No advanced SEO

For SEO, Wix has serious flaws and its simply not possible to do advanced SEO or most Technical SEO.

There is server access nor access to files such as robots.txt or .htacess.

Wix has an SEO wizard which is great for beginners to help them add a few on-page SEO page basics such as add meta, alt text and edit urls.

Wix tried to change public persepcton last year when they ran an SEO battle.

It was a fun publicity stunt but it doesn’t change the fact that Wix and SEO are not friends.  

If you want to read the winner’s case study on how they won, check out:

www.mariehaynes.com/closing-thoughts-on-the-wix-seo-competition

To rank a website on google organic search in 2020, you need access to your entire website and not be held back by the restrictions of a site builder platform.

I hope you found this blog on why I do not recommend Wix

Until next time

Lara Blog Signature
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